What the papers say www.gculture.co.uk - september/2008 Eye Contour Emulsion by Didier Rase - Box of 15 single daily doses This eye contour emulsion contains Phyto-androzyme® 1% and Red Vine extract. Phyto-androzyme® is the first cosmetic active ingredient specifically for men. Extracted from magnolia, it alleviates the deterioration effects of testosterone and improves bioavailability. Used on a daily basis, this emulsion attenuates dark circles and fine lines and combats signs of fatigue in eye contours…” [...] Read the news about www.gculture.co.uk www.eventrus-conferences.com - september/2008 Male Grooming International, the premier business meeting for male consumer products and retail, will address the current growth of this international niche market, challenge you to look at your current offering to men and educate you in the attitudes and desires of the male groomer. MGI aims to present you with solutions for maximising the potential of this sector for your business. The pioneer of male cosmetology: Son of a doctor, Didier Rase founded his first company at the age of twenty, before launching himself into the world of international trade for several years. The initiator of male cosmetology, he then created in 1979, the first complete range of grooming products for men, he was not even thirty. [...] Read the news about www.eventrus-conferences.com NEW RIVIERA COTE D'AZUR - n 69/2008 ON LINE BEAUTY FOR MEN Men looking to take their good looks firmly in hand only need a few clicks to do the tick. On the Didier Rase website, they can order the brand's highly effective products which now total a round dozen, divided into three categories. Treatments for the body include a fluid serum and integral shower gel; for the face, three emulsions for anti-aging, a healthy complexion and ultra-effective mositurizing, a cleansing gel and detoxifying mask ; and for shaving in real comfort a mousse, gel, emulsion and restructuring balm. Not forgetting the latest little gem, launched in January, an emulsion for sensitive skin around the eyes. [...] Read the news about ON LINE BEAUTY FOR MEN ECM - March 2008 Men's lines - France: Steady as it grows [...] Didier RASE, founder and CEO of Laboratoires Didier Rase, explains: "Male customers are looking for a personalised product with a dermatological effect." This is what Rase's range of skin care products, launched in France last October initially through its website, claims to offer. The face, body and shaving products are based on a new molecule discovered by Rase called Phyto-androzyme, which is said to fight against testosterone deficiency to visibly and rapidly improve the condition of male skin. [...] Read the news about Men's lines - France: Steady as it grows FRENCH - February 2008 PHYTO FIT It's not just women who need to take care of their looks, so this Valentine's Day, why not treat the man in your life to a bottle of Looking Good Emulsion from Didier Rase, the fi rst ever range of cosmetics scientifi cally designed for male skin? Enriched with Phyto-androzyme molecules, the formula replenishes and moisturises skin, giving a slightly tanned look Read the news about PHYTO FIT WWW.COSMETICSDESIGN-EUROPE.COM - 27 november 2008 Male skin care range targets testosterone Industry expert Didier Rase has launched a new men's anti-ageing skin care range, claimed to be the first to feature a plant derived ingredient that inhibits testosterone deficiency. [...] The new product line has been inspired by research carried out by Rase into the skin ageing process of the male skin, which began in 2006. Male skin is different to female skin as it comprises thicker layers of skin, giving it a different physical make up that requires quite a different approach when it comes to anti-ageing treatments. [...] Read the news about Male skin care range targets testosterone